18th International Cosmetics, Beauty, and Hairdressing Fair
BeautyEurasia, the leading sector and collaboration platform in Turkey and Eurasia, will open its doors on Thursday, June 15th. The fair, which brought together 17,000 domestic and foreign industry professionals last year, continues to attract significant attention this year. The preparations are underway to bring together more than 600 foreign procurement professionals from over 70 countries with the participants in 3 halls at the fair.
BeautyEurasia, which brings together manufacturers and suppliers from all around the world, showcasing their products, services, and technologies, will host thousands of participants for 3 days. As part of the VIP buyer delegation program, BeautyEurasia will connect participants with over 600 professional buyers from 70 countries, primarily from Europe and the Middle East. Through this program, participants will have the opportunity to meet numerous international high-level buyers and explore new sourcing, business development, and partnership opportunities. Countries such as Russia, France, Bulgaria, Greece, India, Italy, Switzerland, Ukraine, Japan, and China, among others, are eagerly anticipating their participation in the fair, which is one of the most significant commercial platforms in the industry, with the presence of nearly 450 domestic and foreign companies.
Organized by ICA Events, BeautyEurasia is the largest sector fair in its region and aims to contribute to the development of the industry while further strengthening Turkey's international position in this field. The fair provides an efficient platform for the introduction of new ideas and products by facilitating discussions and knowledge exchange on the global and regional development areas of the industry in Turkey and the Eurasia region.
BeautyEurasia prepares to contribute to Turkey's exports
In the first quarter of 2023, the cosmetic sector saw a 27.1% increase in exports compared to the same period in 2022, reaching 652.3 million dollars. With its strong regional network, BeautyEurasia creates new business, partnership, and export opportunities for Turkey. With the increase in exports in the first quarter and Turkey's prominence as a significant production country in the cosmetics industry, it is expected that the fair will attract even more attention, resulting in a higher number of visitors compared to the previous year.
Filiz Mehmedova, the Director of BeautyEurasia, expressed her satisfaction with the interest shown in the fair in previous years and shared her views on the eagerly anticipated event: "Our primary goal at BeautyEurasia is to provide a platform for companies to observe and explore their strategies and innovations, contribute to the acceleration and growth of the industry dynamics, and increase the 400 million euros worth of business volume achieved last year. We are proud to contribute to the success of the sector with BeautyEurasia, which provides participants with the opportunity to build a broad network and discover market potential. In the 2023 edition of BeautyEurasia, we are organizing a special networking boat event that brings together the distinguished professionals of the invited buyer delegation program and the fair participants to create a more efficient interaction."